A classic, handcrafted and hand-poured bait with year round application for Bass, Walleye and Ice Fishing. The Drifter is 2.75 inches/69 mm in length. Super soft salted and scented, the Drifter moves freely in drop shot applications without you having to shake it. 3D eyes give the Drifter a life like appearance to get every fish to stop and have a look.

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The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family.

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The Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the baits skipping ability while maintaining maximum hook ups. An exclusive additional wire holds the buzz bait frame in perfect out of the package position to with stand the rigors of not only skipping but any fishing condition.

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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

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The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. "Iconic" is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original.

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When fishing gets tough and bass are under heavy pressure, the D&L Tackle Baby Advantage Jig presents bass with a scaled-down presentation that is backed by a razor-sharp 3/0 hook. Built with a recessed line-tie and a light-wire fiber weed guard, the D&L Baby Advantage Jig moves over rocky terrain with less hang-up than a traditional finesse jig!

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Net Bait Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an important design feature - body to tail ratio!

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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen.This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

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The 3.38" Rage Bug, like the original and Magnum, is a remarkable soft plastic for pitching around cover and punching mats. The four appendages create an unmatched action. The 3.38" Rage Bug, like the original and Magnum, is a remarkable soft plastic for pitching around cover and punching mats. The four appendages create an unmatched action.

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The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range.

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A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait's sound and action works on the same wavelength as the bass.

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The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique "L-Shaped" 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance.

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The Tour Grade Spinnerbait features a Gamakatsu® hook and weight forward head design which allows the bait to come through heavy cover with ease.Naturalistic painted willow blade models allow for more flash of color. The light wire frame helps produce maximum vibration, paired with a pro-designed, hand-tied skirt.

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Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King© has set the standard for deep running crankbaits!

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The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles.

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The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action.

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