Vegan Hair Products, Shampoos, Conditioners & Salons | Aveda

Tone up your brightest blonde

NEW Botanical Repair™ Purple Toning Shampoo

Tone up your
brightest blonde

Nutralize brassiness by 5X* for a brighter blonde.

*Testing on tresses after one use vs. non-toning shampoo.

100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED

Builds new bonds and helps protect against future damage with the power of plants.

Take your favorites on the go

Try 4 free samples and get free shipping with $55+

No code needed. Select sample sizes at checkout.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Hair Color as limitless as you

Infinite color possibilities. Expert artistry. Always 100% vegan.

Get points for every product purchase.

Auto Replenishment

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Your comfort is our number one priority. We make it easy for you to get your essentials safety, quickly and efficiently.

Buy Now, Pay Later

Buy now and pay in four installments on orders over $35 with Afterpay. Now accepting Afterpay in store & online.

The Art and Science of Pure Flower and Plant Essences

Cruelty-free, leaping bunny approved

100% vegan, naturally derived high-performance formulas.

Pioneer in sustainability

First beauty company to use 100% PCR resin in bottles and jars.

Care for the people and planet

Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.