The pinnacle of NAD+ science
Every capsule meets the highest levels of potency, purity, and scientific validation. No shortcuts. No compromises. The gold standard in cellular health is here.
Backed by 25 years of research & innovation
We've led the way in healthy aging science, pioneering discoveries in NAD+ with Niagen®.
THE SCIENCE BEHIND NAD+
Every cell in your body is fueled by NAD+
Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age, lifestyle factors, and stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.
MEET OUR STAR SUPERNUTRIENT
The #1 NAD+ booster1
Discover Tru Niagen, a revolutionary supplement backed by decades of research and clinically proven to increase NAD+ up to 150% to help keep your cells performing at their best.
Powered by Niagen®, our patented version of nicotinamide riboside, Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.
Backed by science. Formulated for you.
Healthy Aging1
Boost NAD+ levels for energized, resilient cells, ready for repair at any time.
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Heart1§
Support your heart cells with the essential care they need for cellular resilience.
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Cellular Health1
Support your 37.2 trillion cells with increased NAD+ for energy and repair.
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Lifestyle Stress Management*‡
Daily stressors deplete NAD+, accelerating aging. Replenish NAD+ to support your health.
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Take it from our Tru Believers
“I have been taking this product for about a year and a half, and I have to say it has given my quality of life a big boost! What a difference it makes for me.”- Lisa M., Verified Customer
"It's made all the difference in the world. In every aspect of my health… I feel better now at 70 than I did at 50. Seriously."– Iris, 70 years old, Verified Customer
"I feel like I am getting my youth back… I can actually feel it working. I’m an active trail runner, skateboarder, snowboarder, and mom, and take 2 Tru Niagen capsules daily."- Verified Amazon Customer
"I was skeptical at first but I gave this product a month of use; then a month without to really make sure that the feeling I had was not a placebo of any sort! Happy to say I was able to tell difference ASAP... I felt great."- Jeremiah Thomas, Verified Customer
“I am 66 and my wife and I have taken Niagen for 10 years and are both physically in better shape now than when we started. We see many people our age who are starting to decline and feel that we are not seeing that in our own lives. The Niagen experiment is working for us and we have no plans of stopping.”- Kelly C, 66 years old, Verified Customer
“I have been taking this product for about a year and a half, and I have to say it has given my quality of life a big boost! What a difference it makes for me.”- Lisa M., Verified Customer
"It's made all the difference in the world. In every aspect of my health… I feel better now at 70 than I did at 50. Seriously."– Iris, 70 years old, Verified Customer