Buy more, save more*

Select Truly Me dolls included


15% off


orders $75+


20% off


orders $150+


25% off


orders $250+

Buy more, save more*

Select Truly Me dolls included

15% off

orders $75+

20% off

orders $150+

25% off

orders $250+

Shop sale by category

Shop sale by category

Limited-time deals! 25% off * select collector items

Limited-time deals!

25% off *select
collector items

Bestsellers


Bestsellers


Meet our dolls

Explore worlds of play for every age and stage

Bitty Baby

The first American Girl® for your little ones to love and nurture

The first American Girl® for your little ones to love and nurture

Shop Bitty Baby®
Disney

Treasured stories with enchanting dolls and outfits

Treasured stories with enchanting dolls and outfits

Shop Disney
Truly Me™

With so many choices, there's a doll just right for your girl

With so many choices, there's a doll just right for your girl

Shop Truly Me™
Summer McKinny

A new doll every year with a story from today's world

A new doll every year with a story from today's world

Shop Girl of the Year™
Samantha Parkington

Each doll stars in an inspirational story from America's past

Shop historical characters
WellieWishers

Playful pals with stories of first friendships in a fantasy world

Playful pals with stories of first friendships in a fantasy world

Shop WellieWishers™

Disney. Moana 2.

JUST IN from the past

Explore all-new arrivals and historic must-haves

Disney. Moana 2.

Dreams do come true

At long last...explore classic stories with this enchanting collection made for imagination

Disney. Moana 2.

Baking skills & riding thrills

Spring into action with Summer™ and Lila™

Disney. Moana 2.

A splash of fun

New pool playset for Baby's first dip

Disney. Moana 2.

New! AG patches

Customize her gear in the cutest way possible

Disney. Moana 2.

Honoring heritage

Inspiring stories for Asian American, Native Hawaiian & Pacific Islander Heritage Month

Better benefits. Upgraded perks. Check out what's new!

Better benefits.
Upgraded perks.

Check out what's new!

 

Share a day to remember forever

Share a day to remember forever

*Mattel is an Affirmative Action/Equal Opportunity Employer F/M/Disability/Vet

*Mattel is an Affirmative Action/Equal Opportunity Employer F/M/Disability/Vet

Latest articles

Latest articles


Read more on the blog

Room to grow

Room to grow

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star

Find your inner star